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HomeStation TV vs. Print Advertising
Advantages Multiple Contact Opportunites
Every inquiry is important, but you no doubt, realize that someone that takes the time to visit your web page, or call on the phone is someone that is interested in the property you are selling. That's what Home Station TV is all about. Multiple levels of information and interaction help to target interest. But How does that work?
When person is watching the real estate showcase, they receive some basic information such as:
- Listing Agent
- 15 Second Narrative Written by the Agent
- Beds
- Baths
- Location
- Primary Photo
These basic bits of information might be enough to move the buyer to contact you. Conversely, the viewer may want some more information or more photos. The prospect might even want to see more of your listings. So, at the initial stage or level of contact (the television), the shopper can decide to get more information by calling you, or they can get more information by visiting HomeStation.TV. Either way, they have taken a step in the process.
Should they choose to visit the website, they can go directly to the listing by entering the HomeStation ID# on the home page and clicking go. This takes the viewer directly to the page of the listing in which they are interested. Once there, they see up to five other photos (chosen by you), and another description of the property. This description can be more detailed than the 15 second narrative they heard on the television and is another interaction point in the sales process.
From here the visitor can now:
- View Your Other Listings
- Contact You Via Phone or Email
- Visit Your Website Through the Provided Link
So, in summary, depending on the point at which the prospect decides to contact you, you can get an idea of their level of interest and better determine their needs.